The FDT Group Announces the Founding of the FDT Marketing Committee Middle East

October 15, 2007

The Marketing Committee will promote the FDT Technology in the Middle East market

The FDT Group is very pleased to announce the founding of the FDT Marketing Committee Middle East. Its first General Assembly Meeting was held on June 24 at Pepperl+Fuchs offices, Jebel Ali, Dubai. The Member companies include Endress+Hauser, Invensys, Metso Automation, MTL, Pepperl+Fuchs, Rockwell Automation, Samson, Turck, and Yokogawa. More FDT Group members are likely to join the committee.

The representative of each company elected the following officers:

  • President: Mr Michael Paulus (Pepperl+Fuchs)
  • Secretary: Mr Craig Horan (Endress+Hauser)
  • (interim) Treasurer: Mr Craig Horan (Endress+Hauser)
  • Technical Adviser: Hussein Zein (Yokogawa)

The organization will promote the marketing activities to increase the market recognition of the FDT Technology in the region. Upcoming activities in 2007 are a presentation at the 6th ‘Doha Conference on Natural Gas’, presentations at an ISA dinner in Qatar and a participation in the Multaqa, the FOUNDATION Fieldbus End-User Council Event, which will be held on the 4th and 5th of December this year in the Ritz-Carlton Hotel, Manama, Bahrain.

The FDT Group started its EMEA Marketing Activities in the Middle East on the 9th May with he first FDT Roadshow in Bahrain. This event attracted about 160 participants out of which more than 100 were deputising end-users. This corresponds to the highest number ever for a FDT Roadshow / Event. The combination of presentations and workshops established a direct link between theory and practice.  The program was completed by several end users applications presentations which illustrated the implementation of the technology in actual projects.

Michael Paulus, President of the FDT Marketing Committee Middle East is confident that the market is willing to adopt upcoming technologies such as FDT: “The Middle East offers the highest growth potential for business with the process automation industry. The high adoption rate of new technologies, such as Fieldbus, in the last 5-6 years underlines that the end-users do see the need for state of the art automation technology in order to achieve maximum profits and a fast return on their investments. FDT supports all the major Fieldbus communication protocols, over 800 field devices and many control systems.  It can accommodate existing automation systems and therefore protects the investment”.

About the FDT Group AISBL

The FDT Group AISBL is a non-profit corporation consisting of over 55 leading process and factory automation companies worldwide whose major purpose is to provide an open and non proprietary interface for the integration of field devices with engineering, automation and asset management systems. In this environment, end users, manufacturers, universities and research organizations are working together to develop the technology, provide development tools, support and training, coordinate field trials and demonstrations, and enable product interoperability.


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